Case Study: a large global travel and leisure brand aligns on high-growth market opportunities with Reframe

a large global travel & leisure brand aligns 3 business units with Reframe

A large global travel and leisure brand partnered with Reframe to address its challenge of gaining market share among high-growth demographic segments. The brand's customer base was dominated by older white consumers, and its highly decentralized structure made it difficult to build a unified business case for reallocating resources to target Hispanic, Black, Asian, and Millennial audiences. The company needed to identify this total addressable market opportunity and achieve internal alignment across its three distinct business units.

Reframe conducted a comprehensive data audit to build a complete view of the total addressable market. They developed financial models with multiple growth scenarios and created a business case to reallocate budget from the general market to the high-growth segments. Reframe then conducted internal workshops to secure alignment, which resulted in the development of three custom strategies for each business unit to seize the new marketplace growth opportunity.