Case Study: a Fortune 500 tech company scales sales enablement and boosts completion rates with Refract

Refract replicates face to face Sales enablement for fortune 500 tech company

A Fortune 500 tech company faced the challenge of scaling its in-person sales enablement training, which was a significant investment of time and money. They needed a virtual and scalable solution to replicate their face-to-face events, allowing their sales representatives to record, present, and receive feedback on their pitches without requiring travel or extensive manager involvement. They partnered with Refract to use its video coaching and grading platform.

Refract provided a flexible and scalable solution that streamlined the training process, reducing it to the few minutes a rep needed to record a video. The implementation resulted in the company training over 1,500 people with $0 travel expenditure, a significant increase from the 800 trained in-person the previous year. The program was completed in under six weeks instead of several months, achieved a 100% completion rate faster than any previous program, and was met with high user adoption and positive feedback.