Case Study: Akkroo achieves sales call transparency and better coaching with Refract

Refract brings Transparency to sales calls at Akkroo

Akkroo, an event lead capture provider, struggled to coach a relatively new sales team using awkward role-plays and muted call listening that gave little real insight. To gain visibility into actual prospect conversations they partnered with Refract and adopted its conversation-intelligence/call-review platform to record, tag and share sales calls for coaching and analysis.

Refract gave Akkroo managers and reps the ability to replay and tag calls, build a library of good and bad examples, and provide asynchronous feedback. The vendor’s solution led to greater transparency, faster onboarding, more genuine discovery conversations (moving away from transactional selling), and regular pre-call review habits—changes Akkroo describes as “a big difference” and a clear improvement in sales effectiveness. Refract also provided responsive support, quickly resolving issues like recovering a lost call.

Akkroo

Ben Hartley

Head of Sales