Case Study: Weglot boosts brand awareness with Refokus's magical multilingual Webflow game

Weglot launches a magical Webflow game in 4 weeks with Refokus

The customer, Weglot, faced the challenge of creating a fun and informative interactive game to promote their translation service and sponsorship of the 2022 Webflow Conference within a tight four-week timeline. They needed the game to effectively communicate why their product is the best in the market, anchored by the concept 'it works like magic'. To achieve this, they partnered with the vendor Refokus for strategy, web design, and Webflow development.

Refokus designed and developed a magical Webflow-based game where users bring light to a dark stage to discover hidden words in different languages. The solution successfully used Weglot's own product to make the game playable in multiple languages, creating a globally accessible experience. The project was a major success for Weglot, significantly boosting brand awareness, winning several awards, and being featured during the conference keynote. The output was so impactful that Weglot adapted Refokus's design for their physical conference stand.

Weglot