Refokus
15 Case Studies
Case Study: BrightWave builds a bold AI finance brand with Refokus
A Refokus Case Study
BrightWave wins 2024 Awwwards honors with Refokus
Brightwave, an AI startup aiming to disrupt the financial market, engaged the web design agency Refokus to build its brand from scratch. The founders needed to create a bold visual identity that would effectively communicate their product's innovative and disruptive nature.
Refokus developed a sophisticated and tech-focused brand, originating from a unique iterative process. The solution included a logo with angular shapes, a dynamic visual style designed with motion in mind, and a high-impact website. The resulting brand was highly successful, earning honors from Awwwards in 2024 and special kudos from CSSDA for UX, UI, and innovation. The client, Brightwave's CEO, was extremely satisfied, praising the agency's insightful team and the striking, articulate landing page they created.
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