Case Study: Arqitel achieves a clear, differentiated brand story with Refokus

Arqitel wins Awwwards Honors 2023 with Refokus

Refokus was engaged by Arqitel, a company in the investment sector, to tackle the challenge of simplifying its complex industry mix of data science, real estate, and investment services. The goal was to create a new website that could clearly communicate what Arqitel does on a single page and position its brand as a category leader through compelling visual storytelling.

The solution implemented by Refokus centered on a website featuring a continuous 3D animation triggered by user scrolling, which was rendered as a high-performance video using ThreeJS. This approach created an immersive and visually striking experience that conveyed Arqitel's work while ensuring fast loading times. The result was a highly polished and differentiated website that earned honors from Awwwards and CSSDA, successfully transforming Arqitel's complex offerings into a clear story that established the firm as a reliable group of experts and a leader in its market.

Arqitel