Case Study: Meta brings F1 fans closer to race day with Reflektor Digital’s AI pit wall experience

META creates a 4-day AI pit wall experience with Reflektor Digital

Reflektor Digital partnered with Meta to create an immersive fan activation for the Las Vegas Grand Prix. The challenge was to give thousands of fans exclusive access to the high-pressure environment of a Formula One pit wall and send them home with a unique, personalized AI-generated video souvenir, all within the intense, high-traffic setting of a major race weekend.

Reflektor Digital built a full-scale, five-seat replica of the Mercedes-AMG Petronas pit wall and integrated a custom AI video engine powered by Meta AI. The solution was engineered for reliability, operating for four days with zero downtime. The activation successfully generated over 5,000 personalized videos for fans and created a major buzz, with lines stretching through the Aria resort lobby throughout the event.

META