Case Study: Coca-Cola creates interactive music art with Reflektor Digital

Coca-Cola creates 50K art pieces in 15 languages with Reflektor Digital

Reflektor Digital partnered with Coca-Cola to address a unique marketing challenge. Coca-Cola needed a mobile-only web experience to promote their new limited edition flavor created in collaboration with DJ Marshmello. The goal was to create a fun site that could transform users' facial expressions into art.

The solution implemented by Reflektor Digital was an interactive experience that used the Morphcast API to generate 3D art based on a user's emotions while listening to music. This innovative application of web development and creative design allowed users to download and share their unique art pieces. The campaign was a major success, resulting in over 100,000 unique art creations and was translated into 15 languages for a global audience.

Coca-Cola