Case Study: Cadillac creates an AI-powered ultra-luxury EV launch experience with Reflektor Digital

Cadillac generates 50K+ artworks with Reflektor Digital

Reflektor Digital partnered with Cadillac to launch the ultra-luxury CELESTIQ electric vehicle. The challenge was to create an innovative digital experience that communicated the car's elegance and customizability, empowering potential customers to incorporate their individuality into a futuristic and seductive launch campaign.

Reflektor Digital developed an AI-powered interactive experience called Art Of You, which featured voice interaction and a dynamic 3D gallery. The solution utilized real-time speech-to-text, Pixel Streaming, and a custom CMS. This resulted in over 50,000 bespoke artworks being created for users, successfully forging a lasting connection between the product and consumer and establishing Cadillac as an innovator in the EV market.

Cadillac