Case Study: PHD achieves stronger employee development and engagement with Reflektive

PHD Launches Programs with Reflektive and Ranks #1 Agency for People Development

PHD, the fast-growing media agency, wanted to evolve its people strategy away from traditional performance reviews and build a more employee-centric approach that would improve engagement, retention, and development. Working with Reflektive, PHD sought tools to support goal setting, performance conversations, and recognition while reinforcing its people-first culture.

Reflektive helped PHD launch engagement surveys, OKRs, performance reviews, 360 feedback, informal check-ins, and a virtual Recognition Wall. The results were strong: a 95% review completion rate, 95% of employees said they had opportunity for growth versus 77% industry-wide, and workforce happiness was 14% higher than the industry average. PHD also increased recognition participation by 144% during the shift to remote work, and was ranked the #1 agency in Australia for people development.

Phd

Manon Pietra

People and Development Director