Case Study: Kittelson & Associates improves goal-setting and cuts performance review time by 79% with Reflektive

Kittelson improves goal-setting, minimizes performance review time by 79% with Reflektive

Kittelson & Associates, a professional services firm focused on transportation engineering, planning, and research, wanted to improve goal-setting and build a stronger culture of feedback. Before using Reflektive, many employees did not document goals, and the company’s annual review process was leader-driven, time-consuming, and didn’t fully capture year-round feedback.

Kittelson implemented Reflektive to launch goals, feedback, recognition, and engagement programs, replacing traditional reviews with employee-driven kickoff and midyear conversations. With Reflektive, the company saw over 85% of employees set goals, 35% more staff strongly agreeing their goals aligned with the firm, and review prep time drop to 2.5 hours per employee—79% less than before.

Kittelson & Associates

Dave Mills

West Region Operations Leader