Case Study: BASF achieves centralized, scalable branded AR remote support with RE'FLEKT

BASF - Customer Case Study

BASF, a leading supplier of automotive coatings, faced fragmented remote support across its refinish brands (such as Glasurit and R‑M) and needed a way to provide consistent, branded remote assistance at scale. To solve this, BASF partnered with RE'FLEKT and adopted the RE'FLEKT Remote white‑label solution.

RE'FLEKT delivered a centralized, white‑label Remote platform that lets BASF quickly launch unlimited branded support apps for each business unit while managing all brands from one place. The RE'FLEKT implementation streamlined maintenance, repair and support processes, increased end‑user value and customer loyalty, and reduced onsite visits and travel costs by enabling effective remote assistance.

BASF

Uwe Westerwelle

Head of Global Digital Solutions