Case Study: Wolterton Park boosts bookings and national profile with Reflection PR

Wolterton Park boosts bookings and website traffic by 61% with Reflection PR

Wolterton Park, a historic Grade I listed Georgian estate in North Norfolk, faced the challenge of increasing awareness and securing bookings for its luxury holiday accommodations following a major restoration. The goal was to place the estate on the map with a high-end audience and showcase its significance as a private restoration project. They engaged the vendor, Reflection PR, for comprehensive PR, marketing, and content services to achieve this.

Reflection PR implemented a strategic PR campaign that included managing press trips, securing editorial features, and advising on social media and website strategy. The results were significant: the campaign reached an audience of over 70 million, secured coverage in top-tier publications like The Sunday Times and House & Garden, and increased website traffic by 61%. Reflection PR's efforts directly led to higher booking levels, a sold-out events season, and Wolterton being named one of the world's best places to stay by Tatler.

Wolterton Park (Wolterton Hall)