Case Study: UK Kids’ Comedy Festival boosts engagement with Reflection Creative Media’s WebAR game

UK Kids’ Comedy Festival launches 15-emoji WebAR game with Reflection Creative Media

The UK Kids’ Comedy Festival, part of the Leicester Comedy Festival, sought an innovative way to engage its young audience. They partnered with the digital design agency Reflection Creative Media to develop an interactive WebAR game that would captivate children and enhance the festival experience.

Reflection Creative Media developed "Laughter Pop," a WebAR game accessible via QR codes on festival posters. The game allowed children to collect falling AR emojis to fill a virtual laughter canister. The solution was a major success, receiving overwhelmingly positive feedback from children and parents, which led to a significant increase in overall engagement and many entries into a prize draw for festival tickets.

UK Kids’ Comedy Festival (Leicester Comedy Festival)