Case Study: Vivactive achieves 611% ROI with Reflect Digital

Vivactive drives 611% ROI with Reflect Digital

Vivactive, an eCommerce incontinence brand, faced significant challenges in a competitive market dominated by brands with larger advertising budgets. Their goal was to convey their affordable value proposition despite their limited share of voice. Reflect Digital was engaged to develop a cost-efficient marketing strategy to reach their target audience.

Reflect Digital combined PPC with behavioural science, crafting messaging that emphasized cost savings and a seamless purchase experience. They reactively adapted their strategy to capitalize on competitor movements. This approach drove a 611% increase in ROI and a 220% increase in clicks for Vivactive, effectively attracting customers from higher-cost competitors.

Vivactive