Case Study: UKTV Play boosts SEO visibility with Reflect Digital

UKTV Play boosts impressions by 22% with Reflect Digital

UKTV Play, one of the UK's leading video-on-demand services, faced the challenge of a muddled and undefined market position due to its array of domains and channels. They approached Reflect Digital to help streamline their online presence and understand the digital requirements needed to strengthen their platform's value, with a focus on SEO.

Reflect Digital implemented a domain consolidation strategy leveraging their technical SEO expertise. This solution addressed technical issues to improve site indexation and provided data to guide future optimizations. The results were significant, including a 22% increase in impressions and trust flow, a 378% increase in backlinks, and a 27% increase in citation flow, greatly improving UKTV Play's organic visibility and user experience.

UKTV Play