Case Study: The Salvation Army boosts donations with Reflect Digital's PPC banner campaign

The Salvation Army boosts donations with Reflect Digital

The Salvation Army, a long-established charity dedicated to fighting social injustice and helping the less fortunate, approached Reflect Digital with a challenge to design pay-per-click banners that would encourage donations for the lonely and homeless.

Reflect Digital designed a set of split-test banners, creating two distinct styles: statistic-based banners focused on hard-hitting facts and how donations would be spent, and visual banners centered on distressing imagery and the charity's work. After developing several taglines, "loneliness destroys lives" and "homelessness destroys lives" were selected for their impact. The solution provided valuable data on engagement and performance for future campaigns.

The Salvation Army