Case Study: TeamSport achieves 13% visibility growth with Reflect Digital's website migration SEO strategy

TeamSport boosts site visibility 13.13% with Reflect Digital

Reflect Digital was engaged by TeamSport, one of the UK's largest karting companies, which faced a significant challenge. The client needed to execute a website migration while fearing a severe loss of their established search visibility and revenue due to a missing SEO migration plan and a tight timeline.

The solution implemented by Reflect Digital involved a detailed technical SEO strategy. Their team conducted comprehensive website crawls to map the old and new sites, identifying key ranking pages and potential issues to create a prioritized list of fixes and a permanent redirect map. As a result of this work, TeamSport achieved a 13.13% increase in site-wide visibility within three months of the new site launch, along with 6,757 new keyword rankings and 2,094 keyword position increases, successfully avoiding the traffic losses typically associated with a migration.

TeamSport