Case Study: RSPCA improves donor journeys with Reflect Digital

RSPCA boosts donor journeys with Reflect Digital’s 12-month behavioural roadmap

RSPCA, a well-established UK animal charity, was undergoing an internal transformation and sought to better understand its donor email journeys. They reached out to the vendor Reflect Digital for expertise in behavioural science and copywriting to address this challenge.

Reflect Digital conducted a discovery phase, reviewing all 14 email touchpoints with behavioural and copywriting experts. They provided a detailed framework, a bespoke behavioural model, and implementation guidelines for RSPCA's internal team. This solution equipped the charity with the tools to create more impactful donor communications and led to a continued partnership, with future projects already secured with Reflect Digital.

RSPCA