Case Study: Hornby Hobbies achieves 317% ROAS with Reflect Digital's programmatic advertising

Hornby Hobbies drives 317% ROAS with Reflect Digital

Hornby Hobbies, a heritage toy and model brand, sought to enhance online engagement and increase sales for its Hornby and Scalextric brands during the key Black Friday and Christmas retail periods. Their challenge was to support their existing marketing efforts to drive growth during this peak time.

Reflect Digital implemented a programmatic advertising strategy using Display and Native ads, underpinned by their Growth Management approach. This multi-channel strategy and focused retargeting delivered exceptional results, including a 317% return on ad spend (ROAS), over 2,300 purchases, and a reach of 4.46 million users.

Hornby Hobbies