Case Study: HelloFresh boosts customer engagement with Reflect Digital’s gamification strategy

HelloFresh boosts customer engagement 50% with Reflect Digital

HelloFresh, a major player in the competitive recipe box delivery market, faced a significant challenge with customer retention and engagement. They partnered with Reflect Digital to create a gamified experience aimed at fostering loyalty and creating a deeper connection with their UK customer base.

Reflect Digital implemented a "catch the ingredients" game, designed to sustain engagement over four weeks and qualify players for a prize draw. The solution used a human-first approach, incorporating behavioral principles and activating the game through multiple channels. This strategy drove exceptional results for HelloFresh, including a 50% game registration rate and a 96% prize draw entry rate, surpassing all initial targets.

HelloFresh