Case Study: Harlequin Floors achieves international SEO and PPC growth with Reflect Digital

Harlequin Floors boosts organic traffic 60% with Reflect Digital

The vendor Reflect Digital partnered with Harlequin Floors, the world leader in performance flooring, to create an integrated SEO and PPC strategy. The challenge was to support the company's international growth by launching and optimizing several new websites across key global markets, including the UK, Germany, France, and Australia.

Reflect Digital implemented a localized strategy, using in-house language experts for keyword research to tailor SEO and PPC for each market. Their PPC team specifically rebuilt and localized accounts for Germany and the English-language European shop. The results were exceptional, with organic traffic increases of nearly 60% for the UK site and over 31% for EU sites, while PPC conversion rates in Germany rose by 95% and the European Shop generated a 176% ROI. This success led Harlequin to authorize further expansion with Reflect Digital into additional European markets.

Harlequin Floors