Case Study: Everypaw Pet Insurance boosts brand awareness with Reflect Digital

Everypaw Pet Insurance secures 45 top-tier coverage pieces with Reflect Digital

Everypaw Pet Insurance, a leading UK pet insurance provider, approached Reflect Digital to increase its brand awareness and better compete with rivals online. Their challenge was to secure high-quality backlinks through a creative digital PR strategy after a previous approach had failed to deliver the anticipated results on a limited budget.

Reflect Digital implemented a reactive and proactive link acquisition strategy that leveraged expert commentary and created educational content for pet owners. This approach secured 45 pieces of top-tier coverage in publications like Newsweek and Country Living with an average domain authority of 74, successfully driving brand awareness and interest for Everypaw.

Everypaw Pet Insurance