Case Study: Christian Aid achieves 161% ROI with Reflect Digital's CRO experimentation

Christian Aid drives 161% ROI with Reflect Digital

Christian Aid, an anti-poverty charity, approached Reflect Digital with the challenge of increasing the number of conversions and donations from their website by 20%. Their core objectives were to drive revenue and discover audience drivers to inform future marketing efforts.

Reflect Digital implemented a persona-driven CRO and A/B testing solution, conducting 16 tests over six months. This included optimizing key pages like the 'Ways to Donate' page and the 'East Africa Appeal' landing page to improve user experience and messaging. The work resulted in a 161% return on investment for Christian Aid, generating an additional £123k in donations from 1,240 new transactions and increasing conversion rates by up to 109%.

Christian Aid