Case Study: Avery boosts organic revenue with Reflect Digital's internal linking strategy

Avery boosts organic revenue 25% with Reflect Digital

The customer, Avery, a leading European label, stickers, and office supplies company, faced a significant drop in organic revenue driven by intense competition for high-volume generic keywords. Their challenge was to regain visibility and capture a large audience searching for terms like "labels." To address this, they worked with the vendor Reflect Digital, which employed its eCommerce SEO expertise.

Reflect Digital implemented a strategic internal linking approach to send stronger signals to Google, focusing on improving Avery's existing on-page content. This simple but effective solution drastically improved the client's organic visibility, moving key pages to the top of search results. The results included achieving the number one position for the lucrative "labels" keyword and delivering a 25% increase in organic revenue for the eCommerce business.

Avery