Case Study: Livestorm boosts onboarding conversion with Refiner

How Livestorm uses Refiner to increase conversion rate, proactively engage with customers, and reduce churn

Livestorm, a video engagement platform for webinars and virtual events, needed a more flexible way to run surveys beyond NPS, integrate cleanly with Segment, and store feedback at the account level instead of only at the contact level. They turned to Refiner to solve these issues and support growth, onboarding, and churn reduction.

With Refiner, Livestorm launched NPS, onboarding, and offboarding surveys, with responses flowing through Segment to tools like Amplitude, Looker, Customer.io, and ProductBoard. Refiner helped them personalize onboarding based on use case, increase conversion to paid plans by 10% to 20%, and improve onboarding email open rates by 20%, while also generating more G2 reviews and better understanding why customers leave.

Livestorm

Thibaut Davoult

Head of Growth