Case Study: Zappi triples average deal size with Refine Labs

Zappi triples average deal size and drives 7x qualified pipeline with Refine Labs

Zappi, a consumer insights platform, partnered with marketing firm Refine Labs to overhaul its demand strategy. While Zappi was growing quickly, its growth from existing customers was slowing, and the company lacked a unified demand generation strategy to effectively create new demand and connect marketing activities to revenue.

Refine Labs rebuilt Zappi's strategy by aligning it around generating qualified pipeline from declared-intent buyers. The solution involved analyzing GTM data to refine the ideal customer profile, tighten targeting, and focus budgets on high-performing channels. As a result of working with Refine Labs, Zappi tripled its average deal size, generated seven times more qualified pipeline compared to its marketing spend, and increased website visits by 50%.

Zappi