Case Study: Vena achieves 745% higher website pipeline velocity with Refine Labs

Vena boosts website pipeline velocity 745% with Refine Labs

Vena Solutions, a company providing an intelligent platform for finance teams, faced a challenge in scaling its demand generation to meet revenue goals. Their marketing model was unsustainable, relying heavily on demand capture and generating a high cost per acquisition. To address this, Vena's CMO partnered with Refine Labs to transform their approach.

Refine Labs implemented a modern demand generation strategy, starting with infrastructure improvements and a detailed audit. They shifted Vena's budget from inefficient demand capture tactics toward demand creation initiatives, dramatically changing the marketing mix. As a result of working with Refine Labs, Vena achieved a 745% increase in website pipeline velocity within the first year and continued to scale its demand engine over a successful three-year partnership.

Vena