Case Study: Splash increases qualified pipeline by 80% with Refine Labs

Splash increases qualified pipeline 80% with Refine Labs

Splash, a global event marketing technology company, partnered with Refine Labs to transition from a product-focused, conversion-based marketing strategy to a modern demand approach. The challenge was to create a holistic buyer journey that would fuel growth, as their previous methods were yielding stagnant results. Splash needed a partner to help incorporate event-led growth into a demand creation strategy.

Refine Labs implemented a multi-phase solution focused on optimizing demand capture and conversion. This included improving the marketing-to-sales handoff, launching targeted demand campaigns with self-reported attribution, and refining social media content. As a result of working with Refine Labs, Splash achieved an 80% increase in qualified (HRO) pipeline and a 32% decrease in cost per qualified opportunity, building a stronger foundation for continued growth.

Splash