Case Study: NFP builds a full B2B demand engine in 9 months with Refine Labs

NFP builds a full demand engine in 9 months with Refine Labs

NFP, a leading insurance brokerage and consulting company, faced the challenge of transitioning from a purely sales-led growth model to a more scalable approach. Without a unified demand generation program, their marketing was siloed. They partnered with Refine Labs to build a modern marketing engine that could create awareness and generate qualified demand to support their ambitious growth goals.

Refine Labs implemented a full-funnel strategy for NFP, refining their ideal customer profile, sharpening messaging, and developing differentiated creative. They built the systems to measure pipeline drivers and connected demand creation with demand capture through paid social and search. As a result, NFP launched a full B2B demand generation program in just nine months, achieving a 238% return on investment, a 233% decrease in advertising cost of acquisition, and a 75% faster sales cycle.

NFP