Case Study: myCOI achieves 161% higher pipeline velocity with Refine Labs

myCOI boosts pipeline velocity 161% with Refine Labs

myCOI, a provider of certificate of insurance tracking and third-party compliance solutions, faced funnel leaks as they scaled, preventing them from converting existing demand into qualified pipeline efficiently. They partnered with Refine Labs for demand generation, paid search, and GTM analysis to address this challenge.

Refine Labs implemented a solution focused on improving the entire demand engine rather than just increasing spend. They restructured myCOI's paid search around high-intent keywords, refined messaging, and optimized conversions across the funnel. This strategy delivered a 161% increase in pipeline velocity, an 84% boost in qualified pipeline from the website, and a 50% increase in qualified demos from paid search for myCOI.

myCOI