Case Study: Loxo achieves 45% ARR growth with Refine Labs

Loxo drives 45% ARR growth with Refine Labs

Loxo, a talent intelligence platform, had a strong product but lacked a dedicated demand generation engine, having grown primarily through word of mouth. With ambitious growth goals, their challenge was to build a system to get more of the right people to discover and understand their value. They partnered with Refine Labs to build this engine from the ground up.

Refine Labs implemented a focused dual-motion strategy centered on where Loxo's target market spent time, primarily LinkedIn. This involved educating the market to create demand and capturing high-intent demand through paid search. The solution drove significant results for Loxo, including a 45% increase in annual recurring revenue, a 67% increase in qualified opportunities, and a 23% decrease in customer acquisition cost.

Loxo