Case Study: Fourth achieves 44% more SQLs and 43% more qualified pipeline with Refine Labs

Fourth drives 44% more SQLs and 43% more pipeline with Refine Labs

Fourth, a global SaaS company serving the hospitality, retail, and leisure industries, faced the challenge of driving growth across its complex market of diverse customer segments with different buying behaviors. Their marketing efforts were fragmented and not optimized for pipeline and revenue. Fourth partnered with vendor Refine Labs on segment-specific demand generation strategies to address this.

Refine Labs implemented a dual strategy, using paid search and SEO for demand capture in the SMB segment and LinkedIn for demand creation and thought leadership distribution in the enterprise segment. This solution drove significant results for Fourth, including a 44% year-over-year increase in sales-qualified leads and a 43% increase in qualified pipeline.

Fourth