Case Study: dotCMS doubles high-intent demo requests with Refine Labs

dotCMS doubles high-intent demo requests in 6 months with Refine Labs

dotCMS, a hybrid content management system provider, faced the challenge of building a scalable demand generation approach. Their marketing efforts consisted of disconnected tactics without a unified strategy, which was unsustainable in their crowded market. They partnered with Refine Labs for its expertise to help them reset their entire demand generation process.

Refine Labs implemented a modern, data-driven strategy for dotCMS, focusing on cleaning up reporting, fixing paid media targeting, and rebuilding the inbound engine. As a result, dotCMS doubled its high-intent demo requests within six months without any drop in lead quality. The vendor, Refine Labs, helped build a repeatable demand generation engine that produced highly qualified opportunities that fit the customer's ideal customer profile.

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