Case Study: Clari achieves 64% higher win rates with Refine Labs

Clari increases win rates by 64% with Refine Labs

Clari, a category-leading B2B revenue platform, faced the challenge of shifting from a traditional, inefficient demand generation strategy. Their previous approach to paid advertising lacked efficacy and a modern understanding of how buyers purchase today. To address this, Clari partnered with Refine Labs for help with messaging, positioning, and measurement alignment.

Refine Labs rebuilt Clari's go-to-market strategy by prioritizing category creation and messaging around the concept of "Revenue Leak." The solution involved optimizing Google Ads for high-intent keywords and leveraging LinkedIn for targeted account engagement with zero-click content. This new strategy implemented by Refine Labs decreased advertising acquisition costs by 67% and increased overall win rates by 64%.

Clari