Case Study: VideoBlocks drives $100K+ in referral sales with ReferralCandy

Videoblocks Customer Referral Software For A Digital Subscription Service

VideoBlocks, a digital stock footage and media subscription service, faced intense competition from major players like Getty and Shutterstock and needed a more efficient way to acquire customers. After display ads failed to deliver an acceptable CPA, the team at VideoBlocks saw that many customers were already coming through word-of-mouth referrals and looked for a way to scale that channel.

VideoBlocks used ReferralCandy to launch an automated referral program offering discounts to new customers and cash rewards for advocates. ReferralCandy simplified sharing, tracked referrals, and handled payouts through PayPal, helping VideoBlocks generate over $100,000 in referral sales and $1,656 in additional revenue in one reported period, without adding administrative burden.

VideoBlocks

Joel Holland

CEO