Case Study: Tooth of the Arrow achieves over $10,000 in referral sales with ReferralCandy

Tooth of the Arrow - Customer Case Study

Tooth of the Arrow, a Minnesota-based hunting equipment brand, needed a better way to build awareness and customer acquisition in a niche, highly competitive market after moving its business to Shopify. Traditional advertising channels and larger influencer campaigns weren’t delivering the results they wanted, so the company turned to ReferralCandy’s influencer referral approach to reach its audience more effectively.

ReferralCandy helped Tooth of the Arrow run a micro-influencer program focused mainly on YouTube, where authentic, evergreen hunting content performed best. Over three months, the brand recruited 35 influencers and generated 79 video posts, resulting in 1,700 unique website visits and more than $10,000 in referral sales tracked through unique links.

Tooth of the Arrow

Luke Allison

Founder