Case Study: Riff Raff & Co achieves six-digit referral sales with ReferralCandy

Riff Raff & Co Six-Figure Sleep Toy Sales Through Word of Mum

Riff Raff & Co, a baby sleep-toy brand, needed a simple way to turn its highly connected parent community into a scalable marketing channel. Because busy parents and mums were unlikely to use a complicated loyalty app, the company chose ReferralCandy to run an easy referral program that customers could join quickly and share with minimal effort.

Using ReferralCandy, Riff Raff & Co set up automated referral emails, high-value rewards, and an “easy to use” set-and-forget program for its team. The results were strong: referrals drove 35% of total sales, referral sales surpassed six figures, the program delivered 16x ROI in the first six months and later over 100,000% ROI, and the brand achieved a 24% referral rate—far above the 2.35% industry benchmark.

Riff Raff & Co

Emma Kruger

Chief Executive Officer