Case Study: Okabashi (US sandal maker) achieves 13.2% higher average spend from referred customers with ReferralCandy

Okabashi Uses ReferralCandy to Drive Traffic That’s Ready to Buy

Okabashi, founded in 1984, is the largest U.S. manufacturer of sandals and flip-flops and has sold over 30 million pairs. Known for exceptionally comfortable shoes, Okabashi wanted to amplify strong existing word-of-mouth and find a referral marketing solution that would turn customer enthusiasm into measurable growth.

They implemented ReferralCandy, which was set up quickly to send post-purchase referral emails and social-share coupons. Launched in March 2011, the program drove increased sales within a week, became one of Okabashi’s top 10 referral traffic sources, and led referred customers to spend 13.2% more on average.

Okabashi

Hadi Irvani

Director of Ecommerce