Case Study: Wing Assistant achieves 27.9x ROI with ReferralCandy

How Wing Assistant's affiliate program generated a 27.9x ROI using ReferralCandy

Wing Assistant, a company that connects businesses with virtual assistants, was looking for a better customer acquisition channel after spending heavily on Google Ads and facing challenges with hiring and growth on a bootstrap budget. It turned to ReferralCandy to launch an affiliate/referral program that could incentivize customers to share the service and generate more word-of-mouth sales.

Using ReferralCandy, Wing Assistant set up automated referral emails, a referral portal, A/B testing, and tracking through Pipedrive to manage rewards and monitor performance. The program delivered strong results: Wing Assistant generated $78,413 in referral revenue, achieved a 17.07% referral rate, and saw a 27.9x ROI, with the team spending only a day or two per month on program oversight.

Wing Assistant

Kazi Hassan

Growth Marketer