Case Study: Toki Mats achieves 41x ROI and $517,960 in referral revenue with ReferralCandy

How Toki Mats Turned Customers Into Loyal Brand Advocates With the Help of ReferralCandy

Toki Mats, an e-commerce brand selling stylish, non-toxic play mats and baby products, needed a way to turn its loyal community of moms into active promoters. To do that, Toki Mats chose ReferralCandy to launch an affiliate program that could reward customers for sharing the brand while fitting into its existing marketing stack.

ReferralCandy helped Toki Mats automate and manage the program through tools like Klaviyo integration, templates, landing pages, and data insights. The result was $517,960 in referral revenue, a 41x ROI, and an average referral rate of 12.04% over 12 months, peaking at 16.81%—about 5x the industry average.

Toki Mats

Rebecca

Business Manager