Case Study: Renogy achieves 7.5x ROI and nearly $300,000 in referral sales with ReferralCandy

How Renogy Empowers Content Creators and Community With a Refer-a-Friend Program

Renogy, an American renewable energy company offering DIY-friendly off-grid solar solutions, wanted to grow through word of mouth and better engage content creators and community advocates. To do that, Renogy launched a refer-a-friend program with ReferralCandy, integrated with its BigCommerce storefront and supported by email outreach via Klaviyo.

With ReferralCandy, Renogy created a simple referral offer that gave new customers 10% off their first purchase and rewarded referrers with 6% of referred sales. The program drove close to $300,000 in referral sales in under 18 months and delivered 7.5x ROI, helping Renogy expand its word-of-mouth reach and later replicate the program in Canada, Australia, and the UK.

Renogy

Daniel Brewer

Marketing Supervisor