Case Study: Momomi achieves 1 in 5 sales from referrals with ReferralCandy

How Momomi Grew Its Brand Through Word-of-Mouth

Momomi, an award-winning lifestyle brand known for its artisanal Japanese Soft Touch Tatami Mat, wanted to grow through word-of-mouth from parents while reducing reliance on rising Facebook ad spend. Using ReferralCandy, Momomi launched a referral program to help satisfied customers share the brand with other parents and turn trust and recommendations into sales.

ReferralCandy powered Momomi’s “Momomi Happy Family” referral program, offering new customers 10% off their first purchase and giving referrers 5% cash back. The results were strong: more than 7,000 customers joined, referrals generated over US$178,000 in sales and over 1 million HKD in referral sales, and referrals accounted for 20% of all transactions—about 1 in 5 sales.

Momomi

Gigi Ng

Sales and Marketing Director