Case Study: MiaoMiao achieves 27% monthly revenue growth with ReferralCandy

How MiaoMiao Used ReferralCandy to Run Both a Referral Program and an Affiliate Program

MiaoMiao, which makes smart readers for monitoring blood glucose, wanted to grow through word of mouth in a crowded diabetes device market. To help launch a referral program and expand its reach, MiaoMiao chose ReferralCandy and used it to encourage customers to share the product with friends and online communities.

ReferralCandy set up a customized referral and affiliate program for MiaoMiao through the Shopify App Store, with rewards for both new customers and advocates. The results were strong: referral sales drove 27% of monthly revenue, generated nearly 1,000 social shares and 5,000 clicks in the first months, and delivered up to 5,000% ROI; the later ambassador program added about 10% of monthly revenue and produced a 2,800% ROI.

MiaoMiao

Kelly Wu

Chief Executive Officer