Case Study: Mac of All Trades achieves $600,000 in referral sales with ReferralCandy

How Mac of All Trades Expanded Ecommerce Sales With ReferralCandy

Mac of All Trades, a longtime seller of used Apple products, wanted to grow a new revenue stream through word-of-mouth marketing while keeping the referral program simple and easy to manage. In June 2020, the company partnered with ReferralCandy and used its BigCommerce app to integrate the program into its ecommerce store.

ReferralCandy helped Mac of All Trades launch a hassle-free referral program with a straightforward “Give $10, Get $10” offer and strong promotion across the homepage, email, and social sharing. The results were impressive: referrals generated over $600,000 in less than 12 months, delivered a 51x ROI, and accounted for 4.3% of all monthly transactions.

Mac of All Trades

Amato Cole

Director of Marketing