Case Study: Love Yourself achieves 10X ROI and new customer growth with ReferralCandy

How Love Yourself Used a Referral Campaign to Reach New Customers

Love Yourself is a London-based meal delivery service offering healthy, restaurant-quality meals made with 100% real ingredients. As it looked to expand beyond paid ads, the company faced high customer acquisition costs and turned to ReferralCandy to help drive new customer growth through a referral program.

ReferralCandy helped Love Yourself launch and optimize a coupon-based referral program, offering customers discounts for sharing with friends. The results were strong: over 100,000 GBP in referral sales, referrals contributing 5.35% of sales, and a 10X ROI over a little more than two years. After further tweaks promoted with ReferralCandy, Love Yourself generated nearly 20,000 GBP in one month and grew its referral program by 14%.

Love Yourself

Wojtek Kolan

Chief Executive Officer