Case Study: Farm Hounds achieves $600K+ in referral sales with ReferralCandy

How Farm Hounds Built Stronger Customer Relationships With ReferralCandy

Farm Hounds, a pet treat brand focused on transparently sourced, natural dog products, was looking for a better way to tell its story, support loyal customers, and drive eCommerce growth. After surveys showed that 30–40% of new customers came from word of mouth, the company turned to ReferralCandy to launch a referral program that fit naturally into its marketing, especially alongside Klaviyo email campaigns.

ReferralCandy helped Farm Hounds embed referral invites into welcome, post-purchase, and promotional emails, with simple rewards like “Give $20 Get $20” and targeted segments based on engagement and purchase history. The results were strong: Farm Hounds generated more than $600K in lifetime referral sales, achieved a 22.25% referral rate, reached a 35.30 ROI, and drove over $5,000 in revenue from a single referral email while adding 100+ customers in months when the campaign ran.

Farm Hounds

Stephen Calsbeek

Co-Owner