Case Study: Christy Dawn achieves 26X ROI and stronger community growth with ReferralCandy

How Christy Dawn Uses Referrals to Spread Its Brand Message

Christy Dawn, an environmentally conscious ethical fashion brand, needed a way to grow its community and spread its mission while keeping customers engaged. In 2016, it turned to ReferralCandy and launched a simple referral program to encourage shoppers to share the brand with friends.

ReferralCandy helped Christy Dawn run a “Give $30, Get $30” program that turned customers and content creators into advocates. The results were strong: the program delivered a 26X ROI, referrals accounted for 2.81% of all transactions, and more than 500,000 emails and 30,000 social clicks helped expand word of mouth for Christy Dawn.

Christy Dawn

Allison Jervis

Marketing Manager