Case Study: Branch Basics achieves $1.5M in referral sales and stronger brand awareness with ReferralCandy

How Branch Basics Uses Referrals to Share Its Brand Message

Branch Basics, an eco-friendly cleaning brand, struggled with low awareness in a crowded market and wanted a way to spread its message while driving new customer acquisition. The company turned to ReferralCandy to launch a referral program that would help customers and influencers share the brand more easily.

Using ReferralCandy, Branch Basics offered $10 off to both new customers and referrers, creating a simple word-of-mouth engine. The results were strong: the program generated over $1.5 million in referral sales, nearly 10% of revenue came from referral activity, and ReferralCandy drove more than 21,000 social media shares and 63,000 direct store visits, delivering a 4100% ROI.

Branch Basics

Kelly Love

Co-Founder