Case Study: A Box of Stories achieves organic customer growth and 3000% ROI with ReferralCandy

How A Box of Stories Reached New Customers With ReferralCandy

A Box of Stories, a UK subscription box service, was heavily reliant on paid Facebook ads to acquire customers and faced relatively high customer acquisition costs, despite strong customer loyalty and word-of-mouth interest. To reach new audiences more organically, the company turned to ReferralCandy and launched a referral program in early 2020.

ReferralCandy implemented a coupon-code referral program that gave customers £4 off for referring friends and £4 off their next purchase. The results were strong: referrals contributed to 3.38% of all purchases, nearly 5,000 customers joined the program in just four months, and the campaign generated 3000% ROI. ReferralCandy also helped shift A Box of Stories from a 90:10 paid-to-organic acquisition mix to 40:60, while driving nearly 2,000 social shares and lowering acquisition costs versus ads and affiliate channels.

A Box of Stories

Aasha Chauhan

Founder